The APDA offer print and digital advertising opportunities to promote the sale of Poll Dorset sheep and associated events. The APDA has a wide audience reach and we offer advertising opportunities to ensure you reach your target market, those interested in the Poll Dorset breed, as well as the overall sheep industry.
Standard advertising opportunities are outlined within this media kit.
PRINT MEDIA – POLL DORSET JOURNAL
The Poll Dorset Journal is a magazine publication mailed out to over 1,000 people in May, September and December and is used widely as a promotional tool for the Poll Dorset stud industry. Each issue is sent to all APDA members and interested industry representatives.
Each issue contains stud industry news and commercial lamb production features, youth activities and latest breed development initiatives.
Full Colour (All prices are GST inclusive)
|Full page (full bleed)||297mm x 210mm||$517.00||$646.25|
|Full page (bordered)||270mm x 182mm|
|1/2 page (horizontal)||130mm x 182mm||$341.00||$426.25|
|1/2 page (vertical)||270mm x 88mm|
|1/4 page (horizontal)||62mm x 182mm||$209.00||$261.25|
|1/4 page (vertical)||130mm x 88mm|
|1/8 page||62mm x 88mm||$154.00||$192.50|
|Back cover||See full page specs||$715.00||$893.75|
|Inside front or back cover||See full page specs||$572.00||$715.00|
|Double page spread||See full page specs||$847.00||$1058.75|
|Centre spread||See full page specs||$902.00||$1127.50|
PRINT READY ARTWORK SPECIFICATIONS
– Print ready advertisements must be supplied as high resolution (300dpi) pdf or jpg in CMYK (not RGB).
– Full page advertisements need a 3mm bleed and crop marks
– Word, Publisher, Powerpoint or other file formats cannot be used for full production but may be supplied as a layout guide. Photographs must be supplied separately.
SUPPLIED PHOTOGRAPH SPECIFICATIONS
When sending photographs electronically for advertising or editorial use, they need to be at least 1MB in file size and high resolution; and attached as a jpeg file.
ADVERTISING DESIGN (SERVICE FEES)
The following basic typesetting fees will apply where professional artwork is not supplied:
All prices below are GST inclusive
|Full page||$104.50||Up to 4 photographic scans are included in the services. Additional scans are $5 each.|
Service fees do not apply where the complete advertising copy layout is supplied as a high resolution CMYK PDF file.
|ISSUE||ADVERTISING BOOKING||ADVERTISING MATERIAL||DATE POSTED|
|September||July 8||July 15||August 15|
|December||October 24||November 1||December 1|
|May||March 24||April 1||May 1|
P: (03) 5443 9902
F: (03) 5443 9354
Marketing and Communications/Journal Editor
M : 0429 933 926
The APDA website is the central hub for all Poll Dorset information and on average receives over 2,000 page views per month.
Website banners appear not only on the home page of the website, but also on the footer throughout the entire website.
Website banners can be linked to a medium of your choice, eg. website, sale catalogue, video etc.
Ad specifications: Dimensions 260px wide by 200px high
Ad rates: January – July $100/month August – December $200/month